Organizations such as Khan Academy are producing engaging videos that explain everything from math and history to economics. YouTube can become an amazing supplement to (and in some cases, replacement for) school classes. With its focus on long-form content, YouTube tends to work best for those who have a lot to unpack: reviews, unboxings, etc.) and those ready to make a purchase (e.g. This means YouTube content can be effective in addressing potential customers in the consideration stage (e.g. Unlike other social media primarily used for top of the funnel (TOFU) awareness building, YouTube can play a key role in the middle (MOFU) or even the bottom of the funnel (BOFU). Last but not least, YouTube is also very versatile as a marketing tool. There are many ways to make money on YouTube, from built-in advertising, to memberships, to partnering with brands to create sponsored content. YouTube is also one of the most monetizable platforms out there.

While short videos on apps like TikTok and Instagram are used to pique interest and create awareness, YouTube presents an ideal opportunity to explain, educate and entertain without time restraints. YouTube is the best platform for anyone who wants to create long-form video content (i.e. Let’s take a look at how to create a channel on YouTube and start building an engaged following today. Video gear has never been more affordable, video editing tools more accessible, cloud storage so cheap, and YouTube audiences so connected. So if you’re thinking of starting a YouTube channel, now is the perfect time.

In fact, around 70% of US internet users across all age groups use YouTube. It currently ranks second among social networks for the number of active monthly users (behind only Facebook). YouTube is the most popular online video service out there.

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